The Cracked. Not Collapsed. Playbook
For business-owner dads
who won't tell anyone
they're drowning.
20 chapters. 11 tools. 28,000 words. Written by a dad who passed out in a Disney on Ice parking lot with his pregnant wife in the passenger seat and his 4-year-old in the back, and rebuilt everything after.
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You already know something is off.
Chest tightness that shows up at 3pm for no reason. A wife who stopped asking how work was. Kids who tiptoe past your office door. A brain that runs a P&L at 4am and can't remember what your daughter said at dinner.
You've read the wellness books. You've done the meditation app for three days. You've told yourself Monday is different. Monday was not different.
This is the manual I wish somebody had put in my hands the year my business was scaling and my body was breaking down at the same time.
What this actually is.
- Not a self-help book. Not a wellness journal. Not another 8-figure guru repackaging Stoicism.
- Is a first-person operator's manual. Written by a guy with the same bank account pressure, same phone that never stops, same wife giving the same look you got last Tuesday.
- Structure: three pillars held at the same time, every day. BUILD (business). BE PRESENT (dad + husband). BALANCE (head + body + nervous system).
- Delivery: instant PDF. Print it. Load it on your phone. Read the chapter you need when you need it.
Every chapter
20 chapters. Grouped so you can find the exact hit you need.
Part · BUILD
Chapter 3
Building Without Breaking
Why 40 hours beats 70. The math I ran that ended the hustle lie for me.
Chapter 4
Say No Like Your Life Depends On It
The PITA client filter. Two yeses = premium price or pass. Three = walk away.
Chapter 5
Hire Slow, Fire Fast
The two clients that almost ended me and the exact firing script that came out of both.
Chapter 6
Plan The Weekend Before
20 minutes Sunday night that decide how the entire next week actually goes.
Chapter 7
Let The Robots Do It
The AI stack that saves me 10 hours a week. What to hand off. What to never touch.
Part · BE PRESENT
Chapter 8
The Father I Didn't Want To Be
The vow every son makes. The moment I realized I was breaking mine.
Chapter 9
The Worst Second Of My Life As A Father
The story I still can't tell without my throat closing. And what came out of it.
Chapter 10
Presence Is A Verb
The three observable behaviors that make a kid feel seen. Phone rules included.
Chapter 11
What Can I Do For You
The reframe that changed my house. Same outcome, completely different relationship.
Chapter 12
The Roblox Repair
The exact repair play. Works on kids. Works on your wife. Works word-for-word.
Part · BALANCE
Chapter 13
Emotional Makeup, Not Monetary
The lie I told myself for years about what actually pays back the time you took.
Chapter 14
Explode Or Implode
The two default modes most men live in. How I built a third.
Chapter 15
The Pre-Attacks Nobody Named
The signals your body is throwing 48-72 hours BEFORE the attack. The ones I missed.
Chapter 16
Your Protocol
The 7-step crisis protocol. Ice water, physiological sigh, 5-4-3-2-1, the drive, one text.
Chapter 17
The Aftermath
What to do in the 24 hours after an attack so it doesn't own the next 30 days.
Chapter 18
The Poop Attack
The most-shared chapter. You'll know why five pages in.
Chapter 19
Meds, Doctors, And Doing The Work
Xanax as a fire extinguisher, not furniture. The honest conversation about SSRIs.
The Close
Chapter 20
If The Women In Your Life Are Reading This
The chapter every guy sends to his wife. Written straight to her.
Final Call
Final Call: From One Man To Another
The last thing I say before I let you go.
The Bonus Toolkit
11 tools you can actually run tomorrow morning.
Not concepts. Not "here's an idea to think about." Scripts, filters, protocols, and checklists you print, tape to the wall, and use.
Tool 01
The Lethal 40 Workweek
5 rules that kill the 60/70/80-hour lie without killing your revenue.
Tool 02
The PITA Client Filter
The 5-question qualifier I run before I take on anyone. Saves you five figures a year in headaches.
Tool 03
Hire Slow, Fire Fast Protocol
The three-interview process. Paid trial week rules. The one-sentence firing script.
Tool 04
AI For Busywork Stack
The exact tools + prompts I use for emails, scopes, proposals, and recaps. 45 min → 8 min.
Tool 05
Dad Protocol (Daily)
Morning eyes, after-school 10, dinner phones-down, bedtime hug. Every day. Non-negotiable.
Tool 06
"What Can I Do For You" Scripts
The reframes that end the yelling loop. Cleaning. Homework. Sibling fights. All rewritten.
Tool 07
Connection Tactics By Age
What works with 4-year-olds. What works with 12-year-olds. What NEVER works with teens.
Tool 08
Marriage Minimum (Non-Negotiables)
One real convo a week. One date a month. Sex honesty. Nightly gratitude. Bare minimum, not aspiration.
Tool 09
The Repair Play (7 Steps)
When you mess up. Cool off. Get low. Own it specifically. Ask. Listen. Fix it. Don't rehash.
Tool 10
Panic Attack Crisis Protocol (7 Steps)
Pattern interrupt, breathing, grounding, supplement support, meds if needed, the drive, one text.
Tool 11
The Daily Inventory (Night Check)
Three yes/no questions at bedtime. 60 seconds. All three yes = Stable Man day. The scoreboard.
What you actually walk away with
The full stack.
- The Playbook. 20 chapters. 28,000 words. Instant PDF.$37
- The Bonus Toolkit. All 11 tools. Print-ready. Wall-tapeable. Included.Included
- Optional bump: The Stable Man Workbook. 41 pages. 19 exercises. 6 sections. $27 standalone, $10 as a bundle add-on. Save $17.+$10
- Optional bump: The MENtal Health Ebook. The Balance-pillar deep dive. Nervous system, gut-brain, breathing science, sleep, panic protocol science. $27 standalone, $10 as a bundle add-on. Save $17.+$10
- The Panic Attack Crisis Protocol. Printable, wallet-size, one page. The exact 7-step sequence I run when it hits. Included.Included
Buy them all separately: $91
Bundle: $57
Playbook alone is $37. Add the Workbook for $10. Add the Ebook for $10. Take both and the whole stack lands at $57.
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Who this IS for
- Business-owner dads, 30s to 50s, winning on paper.
- Guys whose body has started making them pay a bill they didn't sign up for.
- Men who won't read a wellness book but will read one written by another man who passed out in a ditch.
- Dads who want the framework, the frameworks, and the exact scripts. Not vibes.
Who this ISN'T for
- The "man up bro" crowd. This book will piss you off.
- Guys looking for a hype merch product. No mugs, no phone wallpapers.
- Anyone in an active mental health crisis. Call 988. Read this after.
- People who need everything cited APA. This is one man's operator's manual, not a peer-reviewed paper.
The 14-day one-word refund
Read it. Try one thing.
If nothing in the playbook moves something in your life in 14 days, DM me the word REFUND on Instagram. I send your money back myself. No forms. No cancellation flow. No follow-up email trying to save the sale.
That's the deal. You risk 14 days of reading. I risk the money.
The questions I get in DMs.
Is this therapy?
No. Therapy is a human trained to help you. This is the operator's manual for the time between therapy sessions. Read them together if you can. Read this alone if therapy isn't in the cards yet.
Do I have to read it all at once?
No. Read the chapters you need in the order you need them. The Ditch first if you want the story. Chapter 16 first if you're mid-panic. Chapter 5 first if a client is currently eating your weekends. It's a manual, not a novel.
What if I don't own a business?
Every dad has a version of the thing that eats his time. Swap "business" for whatever yours is. The frameworks hold. Chapter 7 works if you have a boss too — it just costs you fewer taxes.
What if I've never had a panic attack?
Perfect. Part 3 is the manual for keeping it that way. Read chapters 15 and 16 twice. Print the crisis protocol. Put it in the glove box. Hope you never need it. Have it if you do.
Do I get a refund if it doesn't hit?
Yes. Read it. Try one thing from any chapter. If it didn't move something in your life within 14 days, DM me the word REFUND and I send your money back myself. No forms. No cancellation flow. My inbox.
Will I get spammed?
You'll get the playbook, the delivery email, and the newsletter if you didn't unsubscribe when it landed. No sales blasts. No "limited time" nonsense. I hate that shit too.
One last thing, from me
I built the six-figure business. I have the wife, the two daughters, the house. On paper I was the guy you're supposed to want to be.
I also passed out in a Disney on Ice parking lot with my pregnant wife next to me. Ran through a red light with my 4-year-old in the back. Told myself for years it was the coffee.
This is the playbook I would have paid $500 for the week before that attack. I'm charging $37 because I want it in every truck cab in America.
Grab it. Read it. Send me a DM when it hits.
Jordan.
$37. One time.
Instant PDF. Bonus Toolkit included. Optional Workbook and Ebook bumps at checkout. 14-day one-word refund. No subscription.
Add the bundle bumps
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